Multi-functional garments will be next big thing
There has been a flurry of activities in the textile world, where we keep hearing about a new fibre being developed every now and then, the pandemic having accelerated the process. Fibre2fashion spoke to some fibre industry experts to gauge their views on which of the areas - sustainability/circularity, performance, longevity, affordability, etc, will see the maximum activity in fibre development/innovation.
Hoi Kwan Lam
Group Chief Marketing Officer, HeiQ Materials AG
Florian Heubrandner
Vice President, Global Textiles Business, Lenzing AG
Sharong Chong
Vice President, SustainabilitySateri, Sateri
Robert M.P. Jarausch
Managing Director, PyroTex Industries GmbH
Robert Jarausch: Affordability-obviously-and economics are always important. But if we have learned something in the past year it is that we have always been looking too much at pricing. It's not all about who can do things cheaper and sell more. It's all the other points you mentioned like sustainability, performance and longevity. In terms of affordability, I may pay a bit more if it lasts a little longer. In the end, the lifecycle cost is a lot lower. The areas matter too. We need to move away from what is quick, quick, quick and cheap, cheap, cheap to something which has a more sustainable background. We are past that point and if something has been shown in the past year it is that we can't just exploit everything, be it the planet or the people
Roxana Barbieru
Vice President, Emerging Businesses and Alliances Management, Stora Enso
Michael Lüthi
Head of Business Unit Polymer, Sanitized AG
Michael Lüthi: We believe and hope that the progress will take place in the areas of sustainability/circularity, performance, longevity-and not in the area of affordability. It cannot be the goal of humanity with limited resources that we create even cheaper fibres/textiles than they already exist today. Sanitized's development is focused on sustainability/circularity, performance, and longevity-and we have achieved great results in these areas in recent years. Our hygiene function helps consumers to behave more sustainably and save valuable resources throughout the lifecycle, with a durability and performance that was not reached just a few years ago
SY Huang
Senior Vice President, Saya
SY Huang: Sustainability and circularity have to be the priorities for the foreseeable future. The last 50 years have been spent developing some great performance options, and now we are seeing that our push for superior performance comes at a cost. Expectations and standards in performance have been set, and the next challenge is to maintain those standards with more sustainable manufacturing at all levels.
Ulrika Björk
Chief Executive Officer, Polygiene AB
Kirsi Terho
Key Account Director, Infinited Fiber Company
Ruth Farrell
Global Marketing Director, Textiles, Eastman Naia
Gianni Corso
Chief Executive Officer, Manifattura Italiana Cucirini Spa
Daniel Uretsky
President, Allied Feather + Down
Daniel Uretsky: We hope that future development and innovation will begin to do a better job of encompassing all of the above. If something performs great and is sustainable but comes at a price point where it is not at all practical for use, then it really is not helping anyone. It is more important than ever to try to check as many of these boxes as possible when working on any new development. That said, it is important also for consumers to buy in and realise that there are often higher costs associated with many of these innovations and that should be ok as long as it is within reason and commensurate with the advantages in performance, sustainability and longevity that can be maximised through the product.
Mike Simko
Global Marketing Director, Hyosung Textiles
Published on: 26/05/2021
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.